The Reject Shop’s new pink homewares and storage range has shoppers flocking to stores

Shoppers are in a frenzy over a new décor and storage range from The Reject Shop and it’s all because of one detail.

The new products come in pink with pastel pink the main hue featured among the storage canisters, kitchenware and bathroom accessories.

Prices start at $4.50 for a handbag tumbler and $5 each for pink spatulas and mixing spoons to $20 for a pink diner-style bread bin.

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Customers have been sharing a look at the pieces on store shelves and showing off their hauls across social media since they landed a few days ago.

A TikTok video from @all_things_girly111 inspired many to rush to their local store and may have even converted a self-confessed pink hater.

“Looks like imma be heading to the reject shop tomorrow instead of Kmart,” a woman said.

“I don’t like pink!! But that’s about to change these are cute,” one said.

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“Need it all,” a shopper commented.

“I got the pink utensil holder 3 days ago. It’s gorgeous,” another wrote.

The pink storage canisters for tea, coffee, sugar and biscuits were previously available in black and mint and those who bought them before gave them good reviews.

“I have these cannisters in black…..so good and air tight,” one said, a comment echoed by others.

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Another TikTok user named Taylor documented her shopping trip to The Reject Shop in a video on her account @livingwith tay_.

She purchased the three-piece mini utensil set, the sugar, coffee, tea and biscuit canisters, the utensil holder and two pink and white bow canisters.

“I have secured all of the goods, I’m so excited to get these home and have a look because I have a feeling they are going to match what I already have perfectly. I feel like this might be a bold statement but I think this is quite literally the best Reject Shop haul I have ever done,” she said.

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Taylor’s post got even more shoppers excited about the pink products.

“Oh my goodness obsessed,” a woman said.

“Stopppp these are all so cute!!” commented one.

”Omg I want it all!!!” another wrote.

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One particular design feature on some of the pink products getting a lot of attention is bows, which have become popular in homewares and fashion over the past few years.

The handbag tumbler and soap dispensers are both pink with a gold bow on them, while the ceramic canisters feature bow prints all over them.

If pink and/or bows aren’t your thing The Reject Shop has also released a lot of new homewares in leopard print.

The leopard print range includes a storage tray, cake plate, cup and saucer, mug, fabric storage bag, tea towels and oven mitt.

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But for those who like the style of the diner storage range but not the pink colour, it’s likely that more colours will be on the way since pink is the third colour these products have been released in after black and mint.

The Reject Shop has become a go-to store for cute and quirky homewares after stepping up their product offering in this category more than a year ago.

Previous sell-out collections include ranges inspired by various fruit, a cottagecore style, the Regency era and bees.

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