NRL fans are a passionate bunch who love to show their support for their favorite team.
But for many, that has long been out of reach because the cost of merchandise has been far out of reach, especially in a cost-of-living crisis.
That is no longer the case Kmart sells official NRL merchandise for children and adults at affordable prices.
“The launch of NRL supporter merchandise at Kmart means we can now offer our customers an officially NRL licensed product and represent their teams with pride,” a Kmart spokesperson said.
Jessi donned her Brisbane Broncos hoodie to watch them play on TV. (included)
“We have carefully curated the range to reflect what we stand for: inclusivity, affordability, accessibility without compromising on design.
“All pieces in the collection are officially licensed by the NRL. This means that when you purchase your team’s product, you are continuing NRL’s continued development and protection.”
Official NRL T-shirts for adults feature all teams. (Kmart)
Products include the NRL kids T-shirt for $18, kids hoodie for $28, adult shirts for $20 and adult hoodies for $32.
Kmart’s NRL merchandise is only available in Victoria, New South Wales and Queensland, including all teams.
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Kids can stay warm while watching the game in these comfortable hoodies. (Kmart)
The news has been welcomed by NRL fans who are happy to be able to get merchandise at a price range within their budget.
“As a Rabbitohs fan I’m excited about this. Shirts normally cost well over £100 so these are just ideal and look good quality. Also the Bunnies colors can be a little too bright for the average walk to the shop so these more muted colors are ideal,” said Nicole.
Kristine added: “I had no idea Kmart made official merchandise, but this is so great to have a more budget-friendly option, especially for little ones who grow out of it so quickly. I have plenty of Tigers merchandise, but you can never have enough.”
No matter which team you support, you can get an official hoodie at an affordable price. (Kmart)
Sindy added a hoodie to her cart as soon as she heard about Kmart’s official NRL range.
“Up Up Cronulla! 2026 is going to be their year, I feel it in my bones. I’m so excited that Kmart is now doing NRL merchandise. Being a fan is so expensive, especially when my brother and I support different teams – an official scarf costs $30 and here I can now get a hoodie for virtually the same price! It looks good and is cost effective, a total win-win,” said Sindy.
Sindy and her brother Steven now support several teams, so they love the affordable Kmart NRL range. (included)
For Jessi, it’s also about making it a little easier to get your hands on Broncos merchandise.
“Let’s Go Brisbane Broncos! I am a proud supporter of the Brisbane Broncos. I have so many fond memories of watching them play throughout my childhood with my family and into my adult life, and in my opinion (and based on the 2025 Grand Final results) they are the best team to support,” she said.
“Since I’ve been living in Sydney it’s been a little harder to get my hands on Broncos merchandise, so I’m really excited that Kmart is now offering official NRL merchandise. I’ve got my eye on the Broncos Hoodie and T-shirt.”
Children’s T-shirts are only $18 each. (Kmart)
Meanwhile, Jo has passed on her love of the sport to her children and knows how expensive it can be to support her team by wearing the colours.
“I’ve been a Parramatta Eels fan since I was five, when Peter Sterling and Wayne Pierce handed out prizes at my school assemblies. The official merchandise is way too expensive, but dressing my kids in Eels gear has been an important part of my parenting journey.
“If and when the Eels become more competitive, I plan to be one of those people in the shops wearing the kit all week of the Grand Final, and beyond if they win. And I really feel like this is our year.”
Product prices are current as of April 2, 2026. Availability may vary from store to store. Please visitkmart.com.au