Aldi app and website: Aldi Australia launches major change as customer behaviour in-store vs online grocery shopping continues to shift

Aldi Australia has launched a new website and app that lists more grocery prices than ever before.

So far, Aldi loyalists are loving the discount supermarket’s digital rebrand.

“This will help many,” one Redditer commented on the forum’s ‘Aldi Australia’ thread.

“I’m so excited for this,” another said.

READ MORE: Prince Harry being kept ‘in the dark’ about King Charles’ cancer battle

“Excellent. Honestly, it’s about time. Will make stretching the dollar even easier,” another shopper commented.

“I just checked and now their app does too, it’s no longer a glorified note pad!” another said.

“Very useful, can even read nutrition labels,” added another.

The retailer has launched the change in line with changing customer behaviour, which sees more shoppers turning to supermarket websites and apps to plan out their weekly spend.

READ MORE: ‘I’m giving up’: Cate Blanchett to quit acting

An Aldi Australia spokesperson told 9honey: “We’re incredibly excited that our new website and updated app went live earlier this month.

“This now includes pricing for all items, including all our core range, Limited Time Only products and Special Buys, so that the process of comparing value at ALDI for Australian shoppers is easier than ever before,” the spokesperson continued.

“The positive feedback we’ve received from savvy customers so far shows that Australians are continuing to look for ways to reduce the spend of their weekly grocery shop without compromising on quality or value, and are loving having the ability to plan their shop before they head in store,” they added.

Both Coles and Woolworths have also reported an increase in customers accessing online features, with Woolworth’s recent ‘Healthy Life’ report noting “weekly visits to the Woolworths Group’s digital platforms surpassed in-store transactions”.

Woolworths online sales have risen 20 per cent in the second half of 2024 to make up 14 percent of its $26.7 billion supermarket revenues.

Coles’ reports online sales make up 10.7 percent of its $20.7 billion in sales, an increase of 22.6 percent in the same period.

There are multiple reasons why customers are turning to digital platforms ahead of their weekly grocery shopping.

READ MORE: All the stars spotted at Coachella 2025

We asked a handful of grocery shoppers about the reasoning behind their preferences.

Those who shop in-store cited being able to carefully select items and preferring multiple weekly shops as their main reasons for in store purchases. Some have an aversion to online shopping for a number of reasons.

One grocery shopper explains they only shop in store as they find online “so fiddly, and [stores] always have to substitute things and give you bad quality products”.

Another shops both in store and online.

“We don’t have a car, so big things like crates of Coke Zero we get delivered every so often, and use the Woolworths discount,” they said.

Another said they shop in person as they are “lucky to have a supermarket in walking distance from my house” so they prefer to do “a couple of small shops through the week”

“Often I try to pick up things that are on sale or in season and I find it easier to use my eyes in person than on a screen,” they added.

Another does similar – smaller, more frequent visits “usually three times a week”.

“I prefer to only shop for the groceries I’ll need for the next 2-3 days to make sure I don’t spend money on too much of something (especially fresh produce) and it ends up going bad before I get around to eating it,” they added.

READ MORE: Meghan makes rare comment about her miscarriage

One shopper described their weekly trips to the supermarket as a “bit of a cute ritual” each week with takeaway coffees in hand.

“We plan our meals for the week and work off a strict list so nothing is missed,” they said.

How supermarkets have changed over the years

“If we need to we’ll grab some extras on a Friday arvo to get us through the weekend. Any time I’ve shopped online I’ve ended up with bruised apples or 47 lemons,” they explained.

Another shopper visits their local store up to twice a week, preferring ot shop at a grocery-style market instead of a major supermarket.

“The only time I’ve attempted online grocery shopping was during COVID and it felt like we spent ages trying to figure it all out (I don’t know why it seemed so complicated),” the said.

“In the end something failed , there might have even been a refrigeration issue with our local supermarket and as a result I’ve never tried online again!”

Another said they prefer shopping in store to be able to “physically look through all the different options. Particularly when it comes to buying fruit and veg, I like to be able to pick the ones that look best.

“For example, I buy bananas every week but I’m very particular with how ripe I want them. I also just enjoy browsing through the aisles so long as it’s not too crowded.”

Mums told 9honey they do majority of the grocery shopping online due to convenience.

One mum said it’s “so much easier to plan dinners by being able to go through the pantry as I’m doing my shop AND I can add things to my shopping list through the week as we run out”

Convenience is key for this mum who has also found it “saves me so much money because I’m not aimlessly wandering through aisles and grabbing things or buying double ups we don’t need”.

For a daily dose of 9honey, subscribe to our newsletter here.

“Also way easier doing it this way than trying to deal with a toddler at Woolies.”

Another mum also reports they grocery shop online.

“We usually do a weekly order online for direct to boot pick up on a Sunday (though we definitely just load our own groceries, feels weird just sitting in the car while they do it),” she says.

READ MORE: The cooling blanket that radically changed my sleep

“And then occasionally we do an in-store shop just to see what’s new!”

There are pros and cons to all of these. Online shopping is convenient for families who place large orders, and in particular those with young children who struggle to shop in stores.

Online shopping delivered to your door is convenient, and can reduce incidental purchases.

Another option sees families order online with their deliveries place in their boot, which has all the benefits of traditional online shopping but does leave customers to carry the shopping into their home. However, they do avoid the delivery fee which can range from $9 to $13.

FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.