Meghan Markle news: Duchess apologises for As ever mistake that left customers out of pocket

The Duchess of Sussex has apologised for a mistake that happened when the first of her As ever products went on sale.

Some unlucky customers were left disappointed when they purchased Wildflower Honey with Honeycomb for £21.60 ($45.91) – which was already sold out.

The product was one of nine artisanal products that sold out within an hour.

READ MORE: ‘The heartbeat of Blondie’: Rocker dies after private cancer battle

Some customers who thought they’d successfully purchased the honey were eventually told their transactions had gone through, despite no stock.

Meghan addressed the glitch in a message sent to customers who were affected and offered an apology.

READ MORE: King and Queen share new photos marking wedding milestone

“Dear friend,” the message started.

“My goodness, what a whirlwind this week has been! Thank you for the support. It really means so much to me.

“I was so sorry to hear about what happened with your order, and that due to overselling we were not able to get you the Limited-Edition Honey. Please know that the team worked very hard in every department, and felt just as sad when we learned what had happened.

“I know it’s not the same as the limited-edition item you had your heart set on (I would feel the same!) so I would also like to promise you something else:

“When our next limited-edition item drop happens, you won’t just be the first to know…you’ll be the first to receive it. No need to order it will come to you in the mail as a gift from me.

“Thank you again for your understanding and support, and for continuing to celebrate with us during this exciting time of launch.

“So much more goodness is coming soon.

“As ever, Meghan.”

For a daily dose of 9honey, subscribe to our newsletter here.

Affected customers also received a message from the company, which read: ”The excitement created a volume of traffic on the site that even we couldn’t have anticipated (with everything selling out in an hour).

“The orders were happening so quickly that the backend of the site didn’t have a chance to keep up. The Limited-Edition Honey that you purchased was, unfortunately, already sold out.

READ MORE: Top 10 air fryers that will change the way you cook

“We are working on replenishing inventory and will gladly send you an item of your choosing to thank you for your understanding.”

The duchess’ product line of preserves, teas, honey, cookie mix and flower sprinkles launched on April 2 in the US and sold out in under 60 minutes.

Following the overwhelming success, Meghan posted the following message on Instagram.

“Our shelves may be empty, but my heart is full!

Meghan’s life on Instagram: all her best posts so far

“We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing.

“It’s just the start @aseverofficial Here we go!”

However, there is the promise of new items to come.

It has been a successful year for the Duchess of Sussex after her Netflix series With Love, Meghan was renewed for a second season followed by the launch of her lifestyle brand As ever.

Meghan will also release a podcast called Confessions of a Female Founder this week.

FOLLOW US ON WHATSAPP HERE: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.