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Federal government spends $20 million on fuel-saving campaign urging Australians to drive less and conserve petrol

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Federal government spends $20 million on fuel-saving campaign urging Australians to drive less and conserve petrol

The federal government is facing criticism after spending $20 million on one fuel saving campaign to encourage Australians to reduce driving and save petrol war in the Middle East continues to wreak havoc on prices and supply.
In a campaign campaign titled ‘Every little bit helps’, the government will urge the public to reconsider their driving habits. take public transport and offer tips for better fuel economy.

Drivers are asked to use less car, drive smoothly to avoid excessive fuel consumption, carry less weight in the car and walk or take the train or bus instead of driving.

Petrol prices Australia
In a campaign campaign titled ‘Every little bit helps’, the government will urge the public to use less fuel. (Louie Douvis)

The expensive advertising campaign is now met with skepticism about its effectiveness.

Former Nationals leader and Maranoa MP David Littleproud said motorists don’t need an expensive TV advert to convince them to cut back on their spending at the bowser.

“You don’t spend the money because you can see the price, the price limits how much you put in the tank. You only use what you need because of the price,” Littleproud said. Today.

“The government doesn’t need to spend $20 million on an advertising campaign.

“The prices themselves do that at the bowser.”

Littleproud disagreed that it was unfair for politicians to ask ordinary Australians to drive less while they could enjoy taxpayer-funded wheels.

He said most MPs need cars to adequately serve their electorate

“You can’t carry an electorate three times the size of Victoria with your own pocketbook,” he said of his own seat.

Federal government fuel savings plan
The camp will cost approximately $20 million in taxpayer money. (included)

3AW’s Shane McInnes said the campaign contradicted the government’s claim that Australia’s fuel supply was not at risk.

“Why are we spending $20 million to save fuel when the Prime Minister has repeatedly said there is no fuel shortage?” he asked.

“We are told over and over again: no, there is no shortage of supply

“This is in complete contrast to what the government is telling us. Aren’t we getting the whole truth here?”

The fuel information and tips will be advertised on television and online, along with selected outdoor sites including billboards and bus stations.

The camp will cost approximately $20 million in taxpayer money.

It will be officially launched across the country tomorrow, two weeks after the government held an urgent national cabinet meeting to discuss the fuel crisis.

Infrastructure Minister Catherine King said the advice will help keep Australia’s essential workers on the road.

“The global fuel shortage is affecting us all, and every little bit helps. From getting groceries in fewer trips to filling up with only the fuel you need, this will help us keep essential services moving,” King said.

“The rollout of this campaign and the National Fuel Safety Plan ensures that we can give the public the information they need, and keep them informed if and when the situation changes.”

Prime Minister Anthony Albanese and Prime Minister of Singapore Lawrence Wong during a joint press conference at Istana Villa in Singapore on April 10, 2026. fedpol Photo: Dominic Lorrimer
The launch of the campaign tomorrow also follows Prime Minister Anthony Albanese’s visit to Singapore. (Dominic Lorrimer)

Australia is now in the second phase of the government’s plan to Keep Australia Moving, which was drawn up during national cabinet discussions.

Energy Minister Chris Bowen said yesterday that Australia’s fuel reserves are in a reasonably healthy position, with diesel stocks up and petrol and jet fuel stocks down slightly.

“That’s two days higher for diesel, one day lower for gasoline and two days lower for jet fuel,” Bowen said.

He said Australia has 38 days’ worth of petrol, 31 days’ worth of diesel and 28 days’ worth of jet fuel in reserve.

Tomorrow’s launch of the campaign also follows Prime Minister Anthony Albanese’s visit to Singapore, where he struck a deal with his counterpart Lawrence Wong to maintain fuel supplies to Australia.

Singapore pledged to do everything in its power to continue supplying Australia with 55 percent of its petrol.

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